The Humble Beginnings of Cowboy Magic®

Cowboy Magic® is a success story built on a simple yet innovative idea. In the early 1990s, horse enthusiast Jim Cummings set out to create a detangler that would work effectively on his horses’ manes and tails. Dissatisfied with existing products that left a greasy residue or failed to perform, he began experimenting with his own formulas.

Discovery of the Perfect Blend

After extensive testing, Jim discovered the perfect blend of natural ingredients that not only detangled effortlessly but also left the hair smooth and silky without buildup. The results were so impressive that fellow equestrians and pet owners began asking for it, realizing that the product worked just as well on dogs, cats, and other animals with challenging coats.

The Launch of Cowboy Magic®

In 1993, Cowboy Magic® was officially launched, quickly gaining popularity at horse shows, tack shops, and grooming salons. The detangler’s unmatched effectiveness made it a must-have for horse owners, show competitors, and soon, pet groomers and dog show professionals.

Expanding the Magic – For Horses & Beyond

As Cowboy Magic®’s reputation grew, the product line expanded to include shampoos, conditioners, and finishing sprays, all formulated with the same commitment to quality and performance. While originally designed for horses, Cowboy Magic® products have also become a trusted grooming solution for dogs, cats, and other pets with thick, tangled, or high-maintenance coats. Whether it’s a flowing mane, a curly poodle coat, or a long-haired cat’s fur, Cowboy Magic® provides professional-level care for all animals.

A Trusted Brand in Grooming

Today, Cowboy Magic® is a leading name in equine and pet grooming, sold worldwide in tack shops, feed stores, and pet supply retailers. The brand continues to provide innovative, high-quality grooming products that are safe for all animals—and environmentally friendly, using recyclable packaging and natural ingredients.

The Inspirational Journey of Cowboy Magic®

Cowboy Magic® is proof that passion and innovation can create something truly special. From its humble beginnings to becoming a globally recognized brand, Cowboy Magic® remains dedicated to quality, customer satisfaction, and the well-being of both horses and pets.